Advantage Tennis Academy
Case Study

"Because mentorship and individual training are an integral part of our program, we ensure that all of our coaches possess the leadership and mentoring skills necessary to develop students on an individual level. Our coaches are equipped to handle all kinds of players, with training that meets the needs of each student." - Mahmoud Karim, Owner and Head Coach




Engaged Users 



How our work with Advantage Tennis Academy resulted in a 5000% increase in engagement and reach..

An elite junior tennis training center and academic institution that offers the perfect blend of world-class training, high quality education, and character development tools to help athletes reach their goals and achieve real results. 

Advantage Tennis Academy (ATA) hosts and trains student-athletes from all over the world. They offer a unique and specialized training experience for every player in their program. Their players are among the top juniors, ATP, WTA, and ITF players from around the world and have had exceptional results over the years. However, without a strong online presence, ATA was not receiving the worldwide brand recognition it deserved. 

Advantage Tennis Academy reached out to Sherwood Digital to help amplify their story online. The key was to set ATA apart from their competitors and as industry experts by casting a spotlight on the continuous achievements and results that the coaches and players share. By targeting the social media channels that the players and their parents use most, we are able to increase engagement drastically within the first month. 

We sought to give ATA an unfair advantage over their competitors by developing a dynamic content strategy using the latest video production methods. We sought after real-time content from coaches and players to engage the team and offer followers a behind-the-scenes look at the daily lives and progress of players at Advantage Tennis Academy. With a creative strategy, teamwork and persistence, we were able to help ATA increase engagement and global reach by over 5000%